Digital Markeing Specialist

Job Description

Roles and Responsibilities

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate
  • Identifies potential new products or markets through research.
  • Forecasts and tracks industry marketing and sales trends based on collected data.
  • Prepare documentation/Deck for the product development
  • Delivers reports and presentations of findings to management and/or executive leadership.
  • Performs other related duties as assigned.

Role

Full Time, Permanent Role

Digital Marketing

EducationUG :

B.B.A/ B.M.S in Any Specialization, B.Com in Any SpecializationPG :

MBA/PGDM in Advertising/Mass Communication, Marketing

Job Category: White Collar
Job Type: Full Time
Job Location: Pune

Apply for this position

Allowed Type(s): .pdf, .doc, .docx